manajemen usaha (business management), pengumpulan dan penyediaan data (collection and provision of data), pelaksanaan dan administrasi mengenai pemasaran loyalitas serta skema insentif penjualan dan promosi serta skema loyalitas (operation and administration of loyalty marketing and other sales and promotional incentive and loyalty schemes), pemberian manfaat sehubungan dengan program serta skema loyalitas dan insentif (supply of benefits in connection with loyalty and incentive programmes and schemes), Penyelenggaraan, pelaksanaan, pengawasan dan pengelolaan program penghargaan dan loyalitas serta skema insentif untuk pelanggan di bidang jasa pelayanan (organisation, operation, supervision and management of rewards and loyalty programmes and incentive schemes for customers in the hospitality industry), periklanan (advertising), promosi penjualan melalui program penghargaan yang diberikan kepada tamu dan program loyalitas yang diberikan kepada pelanggan (sales promotion through frequent guest recognition programmes and customer loyalty programmes), promosi produk (product promotions), untuk kepentingan pelanggan di bidang pelayanan, menyediakan aneka insentif, promosi, manfaat dan cinderamata sebagai hadiah yang diberikan secara cuma-cuma kepada anggota skema insentif, mengizinkan anggota skema insentif dan pelanggan lainnya untuk melihat insentif, promosi, manfaat dan hadiah di Internet atau melalui alat telekomunikasi lainnya (the bringing together, for the benefit of customers of the hospitality industry, of a variety of incentives, promotions, benefits and general merchandise goods as complimentary gifts to members of the incentive schemes, enabling members of the incentive schemes and other customers to conveniently view such incentives, promotions, benefits and gifts on an Internet website or by other means of telecommunications)